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Passion is Not Enough | By John Tree

Passion is a wonderful human emotion. Passion has been the driving force behind much of world’s progress throughout history, dating all the way back to the beginning of recorded history. Passion has been the cause of wars, and triumph, and victory. It’s also caused havoc, suffering, and death. Innumerable people have been killed in the name of one passion or another, whether it be religious, political, racial, etc. You get the idea here: passion is a tool, as sharp as a surgeon’s scalpel, that can be used for both good and bad, depending on who is wielding the blade.

In business, and in particular, amongst Entrepreneurs, there’s a general sense that in order to succeed, you just need to be passionate about what you choose to do. I’ve talked about this with a lot of business people, from very senior corporate executives, to small business owners, to those who have failed in business and are now not working. And the general consensus is that people need passion. A common belief is that passion is the key ingredient in the “recipe” of business success.

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I’ve met so many Entrepreneurs who believe that because they are so passionate about what they want to do, they simply cannot fail. Many of them have a framed print on their wall that usually depicts some inspiring image like a bald eagle, or a ship at sea, and the caption: “Belief fuels passion, and passion rarely fails.” These Entrepreneurs mistakenly believe that if they just bring more of their incredible energy, passion, and enthusiasm to their business, they’ll be able to overcome any obstacle through the shear strength of their willpower.

And then there are those timid souls who sit on the sidelines, and observe the train wreck and carnage that was somebody’s business that just failed, and casually comment that the owner just didn’t have enough passion. Are you kidding me? That owner probably worked himself/herself into the ground, gasping for air up until the very last moment. They probably have bloody knuckles from the fight, combined with intense sleep deprivation, stress, and ulcers, not to mention a depleted bank account, broken dreams, and despair. And I doubt that failed Entrepreneur is sitting around saying “Gee, if only I’d had just a little more passion…”

So to all the people who think that passion cannot fail, I would advise you to look around at the littered landscape of failed businesses and ask yourself why did those businesses fail? Ask yourself if you believe these failures wouldn’t have happened if only those failed Entrepreneurs had more passion. If only they would have tried harder… Do you really believe that? Of course not.

So there must be something more to business success that just finding something you’re passionate about and jumping in with both feet and running really fast! Certainly, as said in the very first paragraph, passion is a wonderful emotion and can contribute greatly to success in any endeavor. But passion alone is not enough, and if that’s your only tool in the business toolbox, you are most likely on your way to joining the many other passionate Entrepreneurs who lost big as they pursued their dreams. Because unfortunately, the fact is that most new businesses are going to fail in the first 12 months. That’s not meant to discourage you, it just is what it is. But you can do something about it? You need to get the skills and training you need to beat the odds.

About the Author
John Tree, Master Entrepreneur and Owner of Why Go West, The Entrepreneur Training Company, invites you to download their free eBook on The Top 5 Ways to Fail-Proof Your Business, available at http://www.entrepreneurtrainingcompany.com/John says: “You need to create and execute winning strategies for your business, no matter what business you’re in, online or offline. Download our free eBook today and begin to Change Your Thinking, and Beat the Odds!“. Regards, John Tree

http://www.whygowest.com
Copyright 2009, All Rights Reserved Worldwide.
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3 Critical Keys to Thriving in Turbulent Times | By Jon L Iveson

The awareness and understanding of these three keys will allow you to thrive in any way you desire. You certainly can thrive in anything, no matter the circumstance, situation, or economy. However, you can not thrive in everything at once. You must be focused on selective greatness. Be great with these keys and you will thrive in turbulent times!

Priorities – Are you a Jack of All Trades and a Master of None? Only the masters will thrive. No matter where you are in life, you must make strategic decisions to master a few key areas, if you want to thrive. It can be challenging to make these choices and commitments (especially when you are young) because you might not be certain of your long-term aspirations or goals. However, when you realize that mastery of chosen priorities will almost always serve you better on any path you choose, you can confidently and peacefully choose priorities at any stage in your life. Mastery in a few priority areas, in any given year, will open up new and better opportunities in your future years!

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Margin – You must manage your time, energy, and money. This will allow you to achieve mastery in a few priority areas while also expanding your margin so that you can overcome the inevitable challenges and obstacles along the way. Spend time planning because it allows you to better understand the path ahead and gives you an opportunity to apply the critical and strategic thinking necessary for success. However, don’t rely on perfect plans with every detail accounted for. The turbulent times will require that you adjust and adapt along the way. Be willing and able to STICK to your priorities and RESPOND to the turbulent times!

Willpower – Wiktionary defines willpower as the unwavering strength of will to carry out one’s wishes. We must learn to feed our willpower, use it with our priorities, and manage our energy so that we can consistently apply it. Recent research on the willpower and exercise shows that willpower is a finite resource that must proactively directed, managed and replenished on a regular basis. Kathleen Martin Ginis, PhD, and Steven R. Bray, PhD, studied how exposing students to tests of willpower affected their willpower to exercise. They found that students subjected to the willpower test exercised less frequently and with less intensity than those students not subjected to the willpower tests. These finding likely apply in the other areas in your life that require willpower to succeed. Thus, you should make sure you do the following to optimize your willpower:

• Make sure your priorities are built into on your calendar
• Recruit accountability partners to help you with your priorities
• Focus on your priorities earlier rather than later in the day
• Feed your attitude and mood to increase the likelihood of demonstrating willpower

Turbulent times will challenge you in many ways. But, you can create your own internal stability and calmness in the midst of turbulence with the right approach. Establishing and committing to priorities, building margin, and applying and enhancing your willpower will go a long way in helping you succeed in turbulent times!

About the Author:
Jon L. Iveson, Ph.D., The Champion’s Coach, is a Gazelles Certified Coach who helps individuals and companies survive and thrive in tough times. Access Jon’s FREE 21-page e-Book on “The 8 Steps to Thriving during Tough Times” and other valuable resources at http://www.ThrivingduringToughTimes.com. Stay informed on new resources and information by JOINING the “Surviving and Thriving in Tough Times” Group on LinkedIn.
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How Can You Stay Passionate in Business? | By Simon Johnnson

When it comes to building yourself a new business empire, one of the key things that must walk hand in hand with you is passion. Passion is an intense desire, a conviction that sets in your heart as a rock to overpower all challenges, and to never sway from the path to the goal. In the beginning, when your eyes are still glazed from the big dreams, you start off with a fresh burst of energy that takes you ahead in leaps and bounds. But eventually, when hard work starts to rub off on you, the passion in your eyes seems to dim a little, and you soon begin to lose your touch. This is a de-motivating phase, and to get over it, you must take positive steps:

- Always surround yourself with people who say “can do” instead of people who always suspect the good outcome of anything. Your friends and family must support you through thick and thin; your business partners, employees and customers must interact with you closely to remind you why you are in this business, and what your capabilities are. Learn about the market from them, and try to identify the different industrial trends that can lead to a profitable result.

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- As you start off with your new business, there will be many doors opened to different worlds of new opportunities. Some of them will excitingly be perfect, bringing more advanced solutions and synergies, while some of them will be nothing more than distractions. They will set you farther away from your goal, and at these times you have to be careful to see that you always stay firmly in the path, and do not get sidetracked.

- You should be working on your business with a strategic formula that is bound to be a success, instead of simply working in your business with a monotonous plan that never changes every day. Working through day to day activities can be such a hard work that you may lose your passion very soon. You must learn how to automate all your resources and outsource certain jobs so that you can spend your time with projects that catch your interest. This will keep the passion going.

- There are many people who are not good in running their own business even though they have brilliant technical skills. If you are one of them, you can work under a good business coach who can give you the sight for long term business goals and strategies so that it is possible to develop an independent objective for your success.

- You have to realize that there are many dimensions to your business that you should not forget to consider. Try to place yourself in the shoes of your customers to see what problems they could face: perhaps they have to wait a long time in order to speak to a service person, or they are treated rudely during transactions. Maybe they were sent faulty products. To gain and keep faithful customers, you need to personally attend to their needs at times.

- In these cases, you need to see whether you need additional help or you can do with a consultant who will notice how effectively the business is progressing. You can even conduct customer surveys.

But remember, none of these would work until and unless you decide to act on the results that you obtain. You must listen to the feedbacks, and see how you can improve. This is the only way how your business can survive.

Simon Johnnson is the director of content for Executive Gift Shoppe. They specialize in business card holders and mens wallets.

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This Just In! The 10 Small Business Ideas For 2010 | By Susan S. Judd

Small businesses are everywhere, but only a few actually have made it to the top. Obviously, if you are like me, you look at a small business as a sizable investment because no matter how small it is, there is still a start-up cost to pay. In this day and age, people are looking to save as much money as they can. Unfortunately, the economy isn’t what it used to be and people have had to adjust. But yet, even in these hectic times, time is till moving forward, and everyone is looking to become an entrepreneur.

Given below are the top 10 small business ideas for 2010 that are likely to grow and become very popular over the coming years:

1. Organic Cloth Diapers – The neat thing about this is that it is very simple. You can find organic cloth almost anywhere, and if you own a sewing machine and know how to sew a diaper, you are all set. Right now, people are struggling just to pay the electric bill, let alone pay for diapers. Another great thing is that people will never stop having kids, and they will also never want to stop saving money! To boot, they are contributing to a healthier environment – which is something that has become very crucial…and even trendy!

2. Working From Home Online – A business that lets you promote products, such as affiliate marketing is expected to grow enormously over the next few years. The great thing about it is that the start up cost is small, and all you need is your computer to work!

3. Offer Services From Your Own Home – If you have a designated space in your home that you could call your office, then this would be the perfect idea. Since you are into saving money, a home office is just the thing to have. Most entrepreneurs spend money on office space, which can really cut into their expenses.

4. Organic Produce – As I’m sure you have noticed, everyone is talking about the whole concept of “going green”. There have been more discoveries made about health and the benefits of living a healthy, “green” lifestyle in the past five years more than ever before. People are always looking for a way to save, and be safe also. Organic produce isn’t grown using harsh chemicals, and that is what separates it from the rest.

5. Trash Treasures – Do you have an accumulation of cans, cardboard, old clothing, etc? Instead of throwing it out, find something to make with it. There are a bunch of websites that freely give out ideas on easy arts and crafts. You could start by creating a few things, get your own website, and operate your business right from the comfort of your own home.

6. Outsourcing - This is something else that is becoming more popular as time passes by. The pay is good, and it also gives you a chance to become highly recognized without having to do a lot of advertising.

7. Online Home Business – There are seriously thousands of small business ideas you could choose. You could choose to make or sell soy candles, makeup, household cleaner, t-shirts, office equipment, greeting cards, etc. Either way, it’s something you need to think about that could possibly create a very lucrative profit.

8. Seasonal Businesses - And I’m not talking about just for one season. Something that you could do (and I am sure it would be profitable) would be to buy and sell products from distributors that are put out just for the season. Be sure that other stores such as Wal-Mart and Target do not carry the same products. Make your products 100% unique. For example, in spring, sell “spring-cleaning” products. In February, sell chocolates, and other Valentine’s Day gifts. In summer, sell school supplies, etc. People will want to buy your products because they are unique and the ideas keep changing, so it’s also very interesting!

9. Traveling Businesses – This idea is a lot like a lemonade stand. You transport your products with you and advertise your business by selling at different locations. This will help tremendously with bringing the customers to you.

10. Freelancing Business Ideas – This involves staying at home and providing your professional writing and blogging services to various clients. A great way to advertise is to create a website as well as write for other websites at discount prices to attract more clientele.

Susan Judd is an expert in the field of business. She is an excellent resource when it comes to successful small business ideas. She owns and operates several of her own small businesses and knows first hand all the details about what goes into formulating good small business ideas.

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Well Paid Jobs – How to Get One | By Catherine Shanahan

If you are aspiring to a higher paying career, then there are several important steps to take before you begin making adjustments in your job strategy. The key to finding a well paying job is to find a career path that allows you to work on projects you are passionate about and also leverage your individual skills and time, particularly your time.

I personally found the international bestselling book by Tim Ferriss The 4 Hour Work Week as a real eye opener to what is possible to achieve financially with limited time availability. It allowed me to consider options that I had never previously explored.

When you are able to perform at peak performance and also deliver top quality results on a regular basis, you will find yourself amply rewarded in your particular career path. Whether you are looking to enhance your status within your current job or want to shift paths to a new career, enthusiasm and attention to detail will help you improve your job prospects.

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Being Clear

When you begin your career evaluation always ensure alignment between your goals and those of your employer – by ensuring that your career path is in tune with your larger goals, you will be able to work toward a common goal. By extending your career search beyond instant gratification, your work will be driven by passion in addition to monetary rewards. Whether you work in sales, administration or research, your pay will be tied to results, and employees who are truly passionate about their work are motivated to deliver even greater results than ever before. By motivating yourself by issues of larger importance beyond just immediate gratification, you can deliver even more value to your employer, opening up further opportunities for advancement.

To advance on the career ladder you may have to seek out external employment. In many cases, you will only be able to advance to the next level in your career with an extensive career search. Often you may have to apply for jobs outside of your local area and travel for interviews. If you are truly set on a particular job, it can be beneficial to take extra time to ensure your resume is perfectly aligned with employer expectations. Careful attention paid to details can reap impressive rewards in the long run – always take time to polish your resume and practice in advance of important interview.

Invest In Your Self

In many cases, you may have to invest in additional education, training or other experiences to make yourself an ideal candidate for the position. Two of the richest men in the world – Bill Gates and Warren Buffet were recently asked “What would you invest in during these tough economic times”? Both independently responded “They would invest in themselves” Interesting don’t you agree?

Look At The Bigger Picture

Many aspiring professionals fail to pay enough attention to personnel issues which can hamper career advancement. A track record of successfully working with colleagues on a variety of issues can ensure that you have allies within your firm, including at the management level. Working toward a high paying job should also be about helping out your firm and co-workers to ensure that everyone comes away from the situation with a successful outcome. Take time to genuinely befriend those around you, and be willing to help out those in a bind – by dedicating yourself to the greater success of the firm, rewards will follow.

Conclusion

It is evident that gaining new and different skills will enable you to secure a well paid recession proof income. My experience is you must look outside the box; generating a well paid income does not necessarily have to come from a traditional job. Sometimes through education you need to look at alternative sources.

The fact is on a global scale more and more people are utilising the concepts discussed in the book The 4 Hours Work Week, are outsourcing large chunks of work and generating a substantial income through areas that were not initially obvious to them.

Catherine Shanahan is a Business Entrepreneur and internet mentor who will show you how to create a well paid job of your own. She actively shares the tools and strategies that enable individuals to generate recession proof incomes through leveraging the power of the internet. See the most lucrative compensation plan on the internet and discover how with the right training, support and mentoring, anyone can generate a sustainable, residual income on line.

http://www.leap4wealth.com
Find out more about Catherine at http://www.whoiscatherineshanahan.com
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Can You Beat the Competition? Yes – Here’s Why and How | By Marcia Yudkin

Imagine that you were given the exact same product to market along with 100 other people, many of them highly experienced marketers. Most of you would assume you wouldn’t have a chance in hell of getting more attention than the others, and you might even give up before starting, for that reason.

Your assumption is wrong. Just by taking action you have a significant chance of getting a jump on the competition. And by taking creative action – by zigging where everyone else was zagging – you have an even better chance of grabbing the attention for yourself.

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Case #1. A few years back, a friend invited me to team up on an audio project in which she was going to interview five marketers (and be interviewed herself) about implications of the law of attraction for marketing one’s business. All six marketers in the project had the right to sell the 5-CD audio set. I added a related recording of my own, making it a 6-CD audio set.

Of the six collaborators, I was the first to get the product up for sale.

Six months later, only two of us had put the product up for sale. One of the other four is a best-selling author, so maybe he was just too busy with other projects to promote this one. But the other three are active marketers, each with a following, and when I just went to the web site of one of them, his site doesn’t have a link for products. And the other collaborator besides me who did sell the product – her site doesn’t have a link for products, either.

Lesson: Most people simply drop the ball. They do not follow through on opportunities.

Case #2. I was one of 73 marketers interviewed for Rob Toth’s Future of Information Marketing audio series. Each of the marketers interviewed has rights to sell the product. As is usual for such projects, Rob provided all the participants with sales copy and other tools for selling the product.

I am not sure how many of the participants in this project have gotten their act together so far to sell the product.

However, I can tell you that I’m the only one who issued a press release for the product. When I look up “Future of Information Marketing” in Google News today, my release is the only one for the product.

Even more surprising, when I look up simply “information marketing” in Google News today, there is hardly any other publicity on the topic of information marketing showing up.

The News section of Google is where many reporters go to find recent material on various topics. Showing up there puts one in the running for media coverage as well as direct traffic from potential customers.

Google News tends to keep entries alive for about a month. Now imagine how many marketers are selling material about information marketing. This search result shows that the overwhelming majority of them are not using publicity as a marketing tool. Amazing!

Lesson: Given tools to sell something, most people won’t go beyond those. You can still get international attention and visibility to the market over and above the competition.

Publicity expert and information marketer Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books. She has engineered coverage for herself or her company in the Wall Street Journal, Entrepreneur, Success, Women in Business and dozens of newspapers around the world. Get free access to a one-hour audio recording in which she answers the most common questions about getting media coverage at http://www.yudkin.com/publicityideas.htm
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Be First, Best Or Different | By Leah Grant

“You either have to be first, best, or different.”

I found this quote on a quote board so I don’t know what country music singer Loretta Lynn was referring to when she said it, but it seemed a perfect summation of what your business must be when you’re starting out.

Being first is optimal

If you’ve planned carefully you can flood the market with your product or service immediately after opening and your business has a low barrier to entry. Unfortunately, that’s not the case with most companies.

There can only be one first in any category or industry. You were either first or you weren’t.
Being first won’t ensure your success if better and different comes along before you’ve established yourself.

There’s only one best

Of course, best can fluctuate from year to year given any number of factors. We see this in the car industry: “Won best in it’s class in consumer tests.” We see it in TV show ratings. One year everyone’s watching Big Brother the next year they’re hooked on Survivor.

So to stay the best, you have to anticipate what the market needs and wants and keep your current customers happy or they’ll go looking for the companies offering something different.

I’m reading Martha Stewart’s book, The Martha Rules in which she outlines ten business principles for entrepreneurs. Aside from her too recent mentions of her stay in the big house, the book contains solid basic business advice.

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In the book, she says the way to be successful is to take something that people already do and figure out a way to make it better. It’s obvious, she has built her whole empire on that premise.

Think about it…everyone entertains. Martha wrote a book about how to entertain better. Martha’s program regularly shows people how to be better and different doing ordinary things.

She’s bringing in millions of dollars per year selling people tips on things they already do-clean house, cook, garden and entertain. It’s brilliant.

In her book, Martha claims she was the first person to write a book on entertaining. If that’s true, then she covets the “first” category for her industry.

She is also seen as the best in many of the categories she represents. I think Julia Child is still considered the best for the cooking category.

Something that often happens, is that the first also grabs the best category because they’re the ones who set the standard for everyone else who followed.

Be different to thrive

Given first and best are going to account for only one or two companies at the most that means everyone else had better be different if they plan to survive.

An example of this principle is the mp3 player. I received one of the nifty, big iPods that holds a gazillion songs and plays video for Christmas. It was a requested gift. I didn’t want just any mp3 player, I wanted that particular one. Why? Because it’s the best.

A word about “the best”. The best doesn’t mean that the product is actually better than the other products available, it’s that the consumer believes it’s better.

A great example of this is Apple and Microsoft’s early operating systems. Apple’s technology was better-ask just about any technology guru, but the public believed Windows was better, so Windows outsold Apple. It’s all about perception.

With Apple’s mp3 products being perceived as the best and the first mp3 player introduced, Eiger Labs MPMan, no longer being available then other mp3 developers have had to go the different route, but none have been able to steal much business from Apple.

Being different keeps companies in the game and receiving market share even if they weren’t the first and aren’t the best.

Think about Howard Stern-he’s not the best radio talk show host, but he’s definitely different.

Or what about Trader Joe’s? They aren’t the best grocery store, but they carry different products from other grocery store chains.

Another great example is Victoria’s Secret. While department stores hide the “unmentionables” in the corner of their top floor, Victoria’s Secret decided to be different and hang them in the window right in the middle of the mall and even paraded them around on National TV.

So what are you?

Were you the first? Was your product the first of its kind?
Are you the best? Or does the market perceive you as the best?
If you answered no to the first two sets of questions then you better have an answer to the third option:

How are you different from who’s first, who’s the best and everyone else in your industry?

(c) 2009 Leah Grant Enterprises LLC

WANT TO USE THIS ARTICLE IN YOUR EZINE OR ON YOUR WEB SITE? You may, as long as you include this entire blurb with it: New Business Mentor Leah Grant publishes Startup Success, a weekly ezine. If you’re thinking about starting a new business or are in the early phases of entrepreneurship, subscribe now for tips, articles and resources at http://www.leahgrant.com
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You Just Can’t Win! Why Most People Fail at Business | By Karin Hiebert

Game Plan:

In order to play the game, or be in the game, you need to know what the game is. Who are the players? Who is on your team? {this is a team game} always is, was and will be… its called a business. Never is a successful business a one man {or woman} show.

In all of history it is, and will be an “us” vs. “them.” Simple. Not easy, but simple. My philosophy is; there are no losers. “if” THE GAME IS PLAYED WELL, and fair. both teams win, everyone wins- “when you can shake each others hand and say “good game” and mean it, genuinely and sincerely.” Play by the rules and play fair. No cheating. No switching dices, or moving your man up the ladder when no one is looking. No challenging the creators of the game and the rule makers.

Rules are there for a reason, as is law, and divine nature/ order of things. Google or any top search engine from here on in, are the game creators and rule makers. (when in question refer to the rule book) Here is the break down of the game, its rules and how you win the game, and what you win! 1. You will win abundant Freedom, Respect, and Recognition for PLAYING. You and your teammates will win the prize. {whatever you set out to BE the prize…} this is by “your” definition of success or accomplishment of goals.

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Think Monopoly. Park Place. [what is it that you want or what is important to you? to your business? to your team?] Knowing what your team wants, or what your team will do, or not do is a must! [avoiding jail] missing a turn, or getting to roll twice, seeing other “opportunities” when they run into them for both you and them. this is the type of team and game you want to play…

{this is the first question; you need to examine-where do you want your business to go? or grow? will you want to sell it down the line or “will it” down the line?} Team Captains, Managers and coaches are all good to have. As well as “Spares”

2. You win this game by working with your team players and by playing fair. Now think Hockey, Who plays what? Will they pass the puck? {or pass the buck?} Where, who or what are the players strong points, who gets paid what? what are assets, weakness? who makes up for what, and where? Think game. Think games. How are they played? How are they best played? This is your second question!

3. We enter into playing a game for several reasons; its FUN! it’s challenging! it makes you “think” and often in games, you need to think a few plays or steps ahead…it is creative, and a lot of games can go on forever, or for a very looooong time, chess, monopoly, whatever. 3rd Question= “WHY ARE YOU in the game?” “why play in the first place, and what kind of player ARE YOU?”

4. How long do you want to play for? [stamina, endurance, consistency, all matter] who will sit in for you when you leave the table, or game…? May all sound like a strange analogy to some business questions…It helps to figure out, or try to figure out, what it is that we want, and how we will get it. It eliminates the “what’s in it for me”question you have, or anyone has who is on your team…of course we all pretty much want the same things…there is no question there…the only question remaining is “will you play, read the rules, and kind of learn as you go along?”

This is to stimulate thought, and your mind. Rather than the typical “what are your goals” these questions come before the “what are your goals” for your business… take time to think on this, until I get back in touch with you later today! ~Karin Hiebert

Karin Hiebert

~Karin is a social media marketing player. Karin also is a High Profile Hair stylist, Coach and trainer in advanced hair cutting, styling, and competition training for hairstylists around the globe. A Dale Carnegie G.A. {graduate} skilled in teaching social media marketing, communication skills and Human Relations. Currently Karin is Co-Authoring a book with Best Seller Timothy Kendrick on P.T.S.D. and trauma coping.

“Live your life, not the one others want you to live!”

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